Last night while the big streaming platforms were battling each other to win Golden Globes, their social media teams were acting like they were drinking champagne at the same party table. It was sort of lovely, especially when you think how much more competitive the streaming world will be next year. Netflix started the streaming kumbaya by praising the BBCA series Killing Eve, then in replying to a user question about how to watch they recommended Hulu! Did ABC ever refer viewers to watch NBC? Unless it was a contractual requirement to promote another NFL game, I doubt it! Users then asked if Netflix had been hacked. Or why they were tweeting what seemed like an ad for Hulu. I would love to know what the Hulu team thought when they started to see these mentions. It didn’t take them long to reply and thus ensuring love, peace and harmony…
This is not another post about the horrors of Facebook’s data management, though I have a lot to say on that (as does everyone). Nope, I write now…
When Ariana Grande’s “Thank U, Next” music video premiered last week on YouTube, 829,000 people watched it simultaneously and posted over 500,000 chat messages during its debut. That’s bigger news…
Of all the Black Friday/Cyber Monday deals this year, the one I took note of was Hulu offering its limited commercials streaming plan for only 99 cents a month. That is a bazillion percent discount from the regular price of $7.99 per month. As they said in the marketing: “Season’s streaming.” (By the way, this is not an ad for Hulu.) Why would Hulu practically give away its service? Simple: to swiftly boost their subscriber base. We all know the “streaming wars” are heating up, many platforms are fighting to be No. 2 to Netflix. Before the Thanksgiving Weekend deal, Hulu had about 20MM subscribers, a smidge less than Amazon Prime Video’s estimated 25MM streamers. Netflix has close to 60MM in the US. I would love to find out how many new subs were gained from the 99 cents offer. Of course, some people (I won’t name names) who were…