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Marketing

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How did HBO’s Chernobyl become a hit? Especially in this era of 450+ scripted series all competing for viewer attention? Think about it, how did you hear about Chernobyl and then decide to watch it? For myself, none of the common tactics we see from most TV awareness…

Last night while the big streaming platforms were battling each other to win Golden Globes, their social media teams were acting like they were drinking champagne at the same party table. It was sort of lovely, especially when you think how much more competitive the streaming world will…

Spotify wants you to vote! Snapchat wants you to vote! Your favorite millenial influencer wants you to vote! (Insert random “cool” brand) wants you to vote! But vote for whom? Vote Democrat of course! It’s always been clear to me that pop culture get-out-the-vote drives assume everyone is…