About Culture Drift

My name is Chip Ross and as a veteran executive for DIRECTV, AT&T, Playboy and Tribune Publishing, I have witnessed the changing face of entertainment first-hand. I created Culture Drift as a resource for brands and companies wanting to connect with audiences through digital content, strategic targeting and mastery of media communications.

Here are a few of the strategic challenges I can help you with:

  • Understanding audiences – What do they want, where and how do they want it?
  • Creating content that resonates – How to entertain! Learning from your data.
  • Maximizing your message for each medium – Across social, digital, TV and through direct engagement.
  • Building teams and content streams – Getting set up for innovation and high engagement.
  • How to connect with younger generations – Time to start planning for Gen Z and the group that follows them.

To get started, email me at chip@culturedrift.com or through the contact form below.

For more information about my background, check out my work history portfolio.