How did HBO’s Chernobyl become a hit? Especially in this era of 450+ scripted series all competing for viewer attention? Think about it, how did you hear about Chernobyl and then decide to watch it? For myself, none of the common tactics we see from most TV awareness campaigns applied. Was it the same for you? Did I see a Facebook, YouTube, Instagram ad for it? NO Was I aware of a TV ad blitz before the premiere? NO Did I drive by a huge…

Remember 1995? In watching Showtime’s “The Loudest Voice” limited series about the rise of FOX News I was reminded of that time when major media and tech companies were in a rush to launch 24 hour news channels. Microsoft/NBC/GE was first to announce MSNBC, then came FOX with plans to launch FOX News. They wanted to beat ABC/Disney to the punch. (ABC later backed out of their plans.) Sounds a lot like 2019 with streaming media, right? Disney vs Warner vs NBC vs every other…